Add AI Visibility Audits to Your Agency's Service Offering
Clients are asking about AEO. AI visibility audits are a natural extension of SEO and content strategy services — with concrete deliverables, measurable scores, and a category that's early enough that early movers own the space.
Why this is a meaningful service addition
The timing
AEO is where SEO was in 2005 — early enough that agencies building expertise now will own the category. Clients who aren't appearing in ChatGPT and Perplexity answers are starting to notice and ask their agencies about it.
The deliverables are concrete
Unlike "content strategy" or "brand positioning", an AI visibility audit produces tangible files (llms.txt, JSON-LD schema) and a numeric score. Before/after comparison is easy to report. Clients understand a score going from 42 to 87.
The problems are fixable fast
Most AI visibility gaps can be fixed in 1-2 days of implementation. That means quick wins for clients, fast turnaround on retainers, and measurable results in the first reporting cycle.
Security adds a second product line
Many agency clients — especially those with AI-built or recently launched apps — have security vulnerabilities they don't know about. Adding a 19-check security scan gives you a second conversation to have with every client.
Agency workflow
How agencies run AI visibility audits for clients using AIExposureTool.
Run the audit before the client kickoff call
Paste the client's URL. In 30 seconds you have their AI Exposure Score (0-100), Security Grade (A-F), and a full breakdown of every failing signal. Use this as the discovery conversation anchor — it makes the problem concrete and immediately visible.
Walk the client through their score breakdown
The score is organized into 6 categories with specific failing signals. Clients can see immediately that their GPTBot is blocked, they're missing JSON-LD, and their testimonials page isn't crawlable. No abstract recommendations — specific issues with specific points to recover.
Generate and deliver the AEO files
AIExposureTool generates llms.txt, llms-full.txt, and JSON-LD SoftwareApplication schema directly from the scanned content. Download them, hand them to the client's dev team, or implement them yourself. Fix prompts for Claude and Cursor are included for every remaining issue.
Re-scan to verify and report on impact
After implementing fixes, re-scan the client URL. The new score shows exactly how many points were recovered in each category. Screenshot the before/after score as a proof-of-impact deliverable for the monthly or quarterly client report.
What you deliver to clients
AI Exposure Score (0-100)
Single number clients and stakeholders understand immediately
Security Grade (A-F)
Clear security posture rating with full issue breakdown
Category score breakdown
6 categories showing exactly where points are lost
Generated llms.txt
Ready-to-deploy AI crawler brief for the client's domain
Generated llms-full.txt
Extended product documentation for AI agents
Generated JSON-LD schema
SoftwareApplication or Organization structured data
Fix prompts for Claude, Cursor, ChatGPT, Gemini
Copy-paste prompts for every issue — no guesswork for the dev team
Shareable report URL
A unique URL to share with the client or include in reports
Re-scan for before/after comparison
Proof of impact after fixes are implemented
"We added AI visibility audits to our SEO retainer last quarter. The report URL is something we can literally drop into a client Slack — they see their score, they see the issues, they want it fixed. It's been the easiest new service we've ever added."
Agency questions
What is AEO and why should agencies offer it?
AEO (Answer Engine Optimization) is optimizing websites to be accurately discovered and recommended by AI assistants like ChatGPT, Claude, Perplexity, and Google AI Overviews. As AI-powered product discovery grows, clients are asking agencies about AEO the same way they asked about SEO a decade ago. Agencies that offer AI visibility audits can create a new revenue stream with measurable, deliverable value.
What deliverables does an AI visibility audit produce?
An AI Exposure Score (0-100) with category breakdown, a Security Grade (A-F) with full issue list, auto-generated llms.txt and JSON-LD files, copy-paste fix prompts for AI coding tools, and a shareable report URL — all immediately actionable deliverables for clients.
How many client sites can I audit per month on the Pro plan?
The Pro plan at $49/month ($39/month billed annually) includes unlimited AI visibility audits and security scans — no per-client or per-URL cap.
Can I show clients their score improvement over time?
Yes. Each scan generates a unique shareable report URL. Re-scan any client URL at any time to compare scores before and after implementation.
Audit a client site for free
AI Exposure Score + Security Grade in 30 seconds. No signup required for the first scan.