How to Get ChatGPT to Recommend Your Product — 7 Actionable Steps
ChatGPT doesn't recommend products it doesn't understand. If your site isn't structured for AI, you're invisible in the fastest-growing discovery channel. Here are 7 steps that actually work.
When someone asks ChatGPT "what's the best email marketing tool for startups?", it recommends products it can confidently describe. If it doesn't understand what your product does, how much it costs, or who it's for — it won't mention you. Worse, it might describe you incorrectly.
These 7 steps are based on analyzing thousands of websites and their AI visibility scores. Sites that implement all 7 consistently score above 80 and appear in AI-generated recommendations.
1Allow AI crawlers in your robots.txt
Most sites block AI crawlers by default or inherit restrictive robots.txt rules. Explicitly allow GPTBot (ChatGPT), ClaudeBot (Anthropic), PerplexityBot, GoogleOther (Gemini), and meta-externalagent (Meta AI). Without crawler access, AI can only use outdated training data — not your current site content.
Add these lines to your robots.txt: User-agent: GPTBot Allow: / User-agent: ClaudeBot Allow: / User-agent: PerplexityBot Allow: /
2Create a llms.txt file at your domain root
llms.txt is the single most impactful file for AI visibility. It gives AI crawlers a structured product summary they can parse instantly. Include your product name, one-line description, features, pricing, target audience, and links. AIExposureTool generates this automatically when you run a scan.
3Add JSON-LD structured data to your homepage
JSON-LD tells AI systems your product type, pricing, features, and ratings in a machine-readable format. Use SoftwareApplication or Product schema. Include offers with real prices, aggregateRating if you have reviews, and featureList. This is what powers Google's rich snippets — and AI assistants parse it too.
4Write a clear, specific H1 that explains what you do
"Welcome to our platform" tells AI nothing. "Project management for remote engineering teams — track sprints, ship faster" tells AI exactly what you are, who you're for, and what you do. Your H1 is the first thing AI crawlers read. Make it count. Be specific about your category, audience, and value prop.
5Put pricing on a dedicated, crawlable page
AI assistants are constantly asked "how much does X cost?" If your pricing is behind a login wall, rendered by JavaScript, or hidden in a modal — AI can't answer. Create a /pricing page with static HTML showing your plan names, prices, and what's included. AI will cite this directly.
6Add social proof that AI can parse
AI assistants factor in trust signals when deciding what to recommend. Testimonials with names, user counts ("trusted by 5,000+ teams"), customer logos, and review ratings all help. The key is making these visible in the HTML — not in images or JavaScript-rendered components that crawlers can't read.
7Test by asking AI about your product
After implementing these changes, ask ChatGPT, Claude, and Perplexity about your product. "What is [your product]?" "Compare [your product] to [competitor]" "What's the best [your category] for [your audience]?" If the answers are wrong or missing, you have more work to do. Re-scan with AIExposureTool to check your score.
Measure your progress
After implementing these steps, run a free AI visibility scan to measure your score. The scan checks all 7 areas and tells you exactly what's still missing. Most founders go from a score of 20-30 to 70+ after implementing these changes — and start appearing in AI recommendations within weeks.
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