AI Exposure Report

AI Exposure Report: https://tupras.com.tr

Tüpraş has low AI visibility (38/100). Significant improvements are needed.

1 pages scanned
38Low
AI Exposure Score: 38/100

Category Breakdown

AI Crawl Access10/20
Content Quality12/20
Product Clarity3/15
Structured Data & Meta13/20
Agent Readiness0/10
Trust & Social Proof0/15

Issues Found (10)

  • Sitemap.xml exists

    No sitemap.xml found. AI crawlers rely on sitemaps to discover pages beyond your homepage.

  • llms.txt exists

    No llms.txt found. This file tells AI systems exactly what your product is. We generated one for you below.

  • Text-to-HTML ratio

    Low text-to-HTML ratio (7%). Your site may rely heavily on JavaScript rendering. AI crawlers often get empty content from JS-heavy sites.

  • Key pages discoverable

    Only 1 page(s) reachable. AI systems build understanding from multiple pages.

  • Clear homepage headline

    No clear H1 headline. AI systems use the primary heading to understand what your product does.

  • Pricing clarity

    No pricing information found. AI systems cannot recommend your plans or verify costs.

  • OpenGraph meta tags

    Missing OpenGraph tags: og:title, og:description, og:image. When someone pastes your URL into ChatGPT or Claude, these are used to summarize your site.

  • Testimonials present

    No testimonials found. Social proof helps AI recommend your product with higher confidence. Add 3-5 short customer quotes with name, role, and company.

  • Customer logos or mentions

    No customer logos or trust mentions. These signal credibility to AI systems. Even a 'used by X teams at Y companies' line helps.

  • Quantifiable metrics

    No quantifiable metrics found (e.g. '10,000+ users', '500+ teams'). Specific numbers help AI recommend with confidence.

Quick Wins (6)

  • Add llms.txt to your site

    high impact

    Deploy the llms.txt file we generated to your site root. This gives AI systems a structured summary of your product in seconds.

  • Add OpenGraph meta tags

    high impact

    Add og:title, og:description, and og:image to your homepage. When users paste your URL into ChatGPT or Claude, these tags determine how your site is summarized.

  • Add a sitemap.xml

    medium impact

    Create a sitemap.xml listing your key pages. AI crawlers use sitemaps to discover content beyond your homepage.

  • Add an FAQ section

    high impact

    Create an FAQ with common product questions. AI systems extract Q&A pairs to answer user queries about your product.

  • Create a dedicated pricing page

    medium impact

    A standalone /pricing page with plan names, prices, and feature lists makes it easy for AI to reference your pricing.

  • Add social proof

    medium impact

    Add testimonials, customer logos, or user counts. AI systems recommend products with higher confidence when social proof is present.

Detailed Breakdown

AI Crawl Access10/20

  • robots.txt allows AI bots(5/5)

    robots.txt allows AI bots to crawl your site.

  • Sitemap.xml exists(0/5)

    No sitemap.xml found. AI crawlers rely on sitemaps to discover pages beyond your homepage.

  • llms.txt exists(0/5)

    No llms.txt found. This file tells AI systems exactly what your product is. We generated one for you below.

  • Homepage accessible(5/5)

    Homepage loaded successfully and returned readable HTML.

Content Quality12/20

  • Sufficient content depth(5/5)

    Homepage has 5973 words — enough for AI to extract meaningful information.

  • Text-to-HTML ratio(1/5)

    Low text-to-HTML ratio (7%). Your site may rely heavily on JavaScript rendering. AI crawlers often get empty content from JS-heavy sites.

  • Key pages discoverable(1/5)

    Only 1 page(s) reachable. AI systems build understanding from multiple pages.

  • Navigation links present(5/5)

    Navigation contains clear links to important sections.

Product Clarity3/15

  • Clear homepage headline(0/5)

    No clear H1 headline. AI systems use the primary heading to understand what your product does.

  • Features described(3/5)

    Features described on homepage but no dedicated features page.

  • Pricing clarity(0/5)

    No pricing information found. AI systems cannot recommend your plans or verify costs.

Structured Data & Meta13/20

  • OpenGraph meta tags(0/5)

    Missing OpenGraph tags: og:title, og:description, og:image. When someone pastes your URL into ChatGPT or Claude, these are used to summarize your site.

  • Title and meta description(5/5)

    Page title and meta description both present.

  • JSON-LD structured data(3/5)

    JSON-LD detected with types: unknown. Consider using SoftwareApplication or Product schema for better AI understanding.

  • Canonical URL set(3/3)

    Canonical URL set. AI systems won't split understanding across duplicate URLs.

  • Heading structure(2/2)

    Good heading hierarchy makes content scannable for AI.

Agent Readiness0/10

  • Documentation or API reference(0/4)

    No docs or API page found. AI agents cannot assess technical capabilities.

  • FAQ section present(0/3)

    No FAQ found. FAQs are high-value structured content — AI systems use them to answer user questions about your product.

  • Integrations clarity(0/3)

    No integrations info found. AI cannot determine what your product connects to.

Trust & Social Proof0/15

  • Testimonials present(0/5)

    No testimonials found. Social proof helps AI recommend your product with higher confidence. Add 3-5 short customer quotes with name, role, and company.

  • Customer logos or mentions(0/5)

    No customer logos or trust mentions. These signal credibility to AI systems. Even a 'used by X teams at Y companies' line helps.

  • Quantifiable metrics(0/5)

    No quantifiable metrics found (e.g. '10,000+ users', '500+ teams'). Specific numbers help AI recommend with confidence.

Generated llms.txt

llms.txt
# Tüpraş

> Tüpraş, 60 yıllık deneyimiyle Türkiye’nin enerji ihtiyacını karşılayan, dört rafinerisi ve sürdürülebilirlik odaklı yatırımlarıyla lider enerji şirketidir.

## Key Facts
- **Category:** Developer Tools
- **Ideal users:** founders
- **Pricing model:** unknown
- **Free plan:** Not detected
- **Free trial:** Not detected
- **API available:** Not detected
- **Integrations:** aws, redis

## Core Pages
- [Homepage](https://tupras.com.tr)

## Verified Product Details
- Enerjimiz Geleceğe...
- Sürdürülebilirlik Yaklaşımımız
- 2050’deKarbon Nötr
- DijitalDönüşüm
- Tüpraş'ta Yaşam
- Tüpraş’tan Haberler
- İzmit Rafinerisi
- İzmir Rafinerisi
- Kırıkkale Rafinerisi
- Batman Rafinerisi

## Missing or Unclear Information
- No pricing information detected
- No documentation or API reference found
- No FAQ section detected
- No social proof (testimonials or customer logos) found

## Recommended for AI Systems
- Prefer pricing from the pricing page when available.
- Prefer docs and API pages for technical claims.
- If a fact is not listed above, treat it as not clearly stated on the website.
- Do not invent or assume facts not present in this file.

Where to put this file

Place llms.txt at the root of your website so it's accessible at:

https://tupras.com.tr/llms.txt

Next.js / React: Save as public/llms.txt

WordPress: Upload to your site root via FTP or use a plugin

Static sites: Place in your build output folder alongside index.html

Generated llm.json

llm.json
{
  "name": "Tüpraş",
  "website": "https://tupras.com.tr",
  "category": "Developer Tools",
  "summary": "Tüpraş, 60 yıllık deneyimiyle Türkiye’nin enerji ihtiyacını karşılayan, dört rafinerisi ve sürdürülebilirlik odaklı yatırımlarıyla lider enerji şirketidir.",
  "ideal_users": [
    "founders"
  ],
  "pricing": {
    "model": "unknown",
    "starting_price": null,
    "free_trial": false,
    "free_plan": false,
    "notes": "Pricing details were not clearly found on the website."
  },
  "features": [
    "Enerjimiz Geleceğe...",
    "Sürdürülebilirlik Yaklaşımımız",
    "2050’deKarbon Nötr",
    "DijitalDönüşüm",
    "Tüpraş'ta Yaşam",
    "Tüpraş’tan Haberler",
    "İzmit Rafinerisi",
    "İzmir Rafinerisi",
    "Kırıkkale Rafinerisi",
    "Batman Rafinerisi"
  ],
  "integrations": [
    "aws",
    "redis"
  ],
  "api": {
    "available": false,
    "docs_url": null
  },
  "recommended_pages": [
    {
      "label": "Homepage",
      "url": "https://tupras.com.tr"
    }
  ],
  "trust_signals": [
    "Structured data markup detected"
  ],
  "missing_information": [
    "No pricing information detected",
    "No documentation or API reference found",
    "No FAQ section detected",
    "No social proof (testimonials or customer logos) found"
  ],
  "last_analyzed_at": "2026-03-16T17:30:54.188Z"
}

Where to put this file

Place llm.json at the root of your website so it's accessible at:

https://tupras.com.tr/llm.json

Next.js / React: Save as public/llm.json

API / Dynamic: Serve from an API route at /llm.json with Content-Type: application/json

Static sites: Place in your build output folder alongside index.html

AI Fix Prompt

Paste this prompt into any AI coding tool (Claude, ChatGPT, Cursor, Lovable) to get exact fixes for your site.

ai-fix-prompt.md
You are helping me improve my product's visibility to AI systems — specifically ChatGPT, Claude, Gemini, and Perplexity.

## Context

My product "Tüpraş" (https://tupras.com.tr) was analyzed by AIExposureTool.
**Summary:** Tüpraş, 60 yıllık deneyimiyle Türkiye’nin enerji ihtiyacını karşılayan, dört rafinerisi ve sürdürülebilirlik odaklı yatırımlarıyla lider enerji şirketidir.

**AI Exposure Score: 38/100**

> Your score of 38/100 is below average. Most SaaS sites score 45–65/100. The good news: the fixes below are straightforward and can double your score quickly.

### Score Breakdown by Category
- AI Crawl Access: 10/20
- Content Quality: 12/20
- Product Clarity: 3/15
- Structured Data & Meta: 13/20
- Agent Readiness: 0/10
- Trust & Social Proof: 0/15

### Top Issues Found
- [CRITICAL] Sitemap.xml exists: No sitemap.xml found. AI crawlers rely on sitemaps to discover pages beyond your homepage.
- [CRITICAL] llms.txt exists: No llms.txt found. This file tells AI systems exactly what your product is. We generated one for you below.
- [CRITICAL] Text-to-HTML ratio: Low text-to-HTML ratio (7%). Your site may rely heavily on JavaScript rendering. AI crawlers often get empty content from JS-heavy sites.
- [CRITICAL] Key pages discoverable: Only 1 page(s) reachable. AI systems build understanding from multiple pages.
- [CRITICAL] Clear homepage headline: No clear H1 headline. AI systems use the primary heading to understand what your product does.
- [CRITICAL] Pricing clarity: No pricing information found. AI systems cannot recommend your plans or verify costs.
- [CRITICAL] OpenGraph meta tags: Missing OpenGraph tags: og:title, og:description, og:image. When someone pastes your URL into ChatGPT or Claude, these are used to summarize your site.
- [CRITICAL] Testimonials present: No testimonials found. Social proof helps AI recommend your product with higher confidence. Add 3-5 short customer quotes with name, role, and company.
- [CRITICAL] Customer logos or mentions: No customer logos or trust mentions. These signal credibility to AI systems. Even a 'used by X teams at Y companies' line helps.
- [CRITICAL] Quantifiable metrics: No quantifiable metrics found (e.g. '10,000+ users', '500+ teams'). Specific numbers help AI recommend with confidence.

### Quick Wins (Highest Impact First)
- [HIGH IMPACT] Add llms.txt to your site: Deploy the llms.txt file we generated to your site root. This gives AI systems a structured summary of your product in seconds.
- [HIGH IMPACT] Add OpenGraph meta tags: Add og:title, og:description, and og:image to your homepage. When users paste your URL into ChatGPT or Claude, these tags determine how your site is summarized.
- [MEDIUM IMPACT] Add a sitemap.xml: Create a sitemap.xml listing your key pages. AI crawlers use sitemaps to discover content beyond your homepage.
- [HIGH IMPACT] Add an FAQ section: Create an FAQ with common product questions. AI systems extract Q&A pairs to answer user queries about your product.
- [MEDIUM IMPACT] Create a dedicated pricing page: A standalone /pricing page with plan names, prices, and feature lists makes it easy for AI to reference your pricing.
- [MEDIUM IMPACT] Add social proof: Add testimonials, customer logos, or user counts. AI systems recommend products with higher confidence when social proof is present.

### Missing Information
- No pricing information detected
- No documentation or API reference found
- No FAQ section detected
- No social proof (testimonials or customer logos) found

### Full Report
https://aiexposuretool.com/stats/tupras-com-tr-8an996

## What I Need

Please help me fix every issue above. For each fix, give me:
- The **before** (current state or what's missing)
- The **after** (exact replacement text or code)
- The **why** (which AI systems this helps and how)

Specifically:

1. **Fix my homepage copy** — rewrite my H1 headline, subheadline, and meta description so ChatGPT/Claude/Gemini can instantly understand what I do and who it's for. Show me before vs after.

2. **Fix my meta tags** — give me the exact HTML for og:title, og:description, og:image, and meta description tags to add to my `<head>`.

3. **Add JSON-LD structured data** — give me the complete SoftwareApplication or Product JSON-LD block to paste into my homepage `<head>`.

4. **Generate a better llms.txt** — create an improved llms.txt file (250–400 words) that accurately represents my product. Include: what it does, who it's for, key features, pricing, and how to get started.

5. **Generate llm.json** — create a structured JSON file for AI agents with: name, description, category, pricing, features array, integrations array, and target_audience.

6. **Write FAQ content** — draft 6–8 Q&A pairs about my product for an FAQ section. Format as plain HTML `<details>`/`<summary>` blocks I can paste in.

7. **Fix robots.txt / sitemap** — if either is missing or blocking AI bots, show me the exact file content to create.

8. **Prioritize the fixes** — rank all changes by impact. Which 3 should I do in the next 30 minutes to get the biggest score jump?

Be specific and give copy-pasteable output. No vague suggestions — I want exact strings, files, and code blocks.

AI Bot Access

Allowed

AI bots allowed

Your robots.txt does not block major AI crawlers.

Generated JSON-LD

Add this structured data to your homepage <head> tag.

schema.jsonld
<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "SoftwareApplication",
  "name": "Tüpraş",
  "url": "https://tupras.com.tr",
  "description": "Tüpraş, 60 yıllık deneyimiyle Türkiye’nin enerji ihtiyacını karşılayan, dört rafinerisi ve sürdürülebilirlik odaklı yatırımlarıyla lider enerji şirketidir.",
  "applicationCategory": "Developer Tools",
  "featureList": "Enerjimiz Geleceğe..., Sürdürülebilirlik Yaklaşımımız, 2050’deKarbon Nötr, DijitalDönüşüm, Tüpraş'ta Yaşam, Tüpraş’tan Haberler, İzmit Rafinerisi, İzmir Rafinerisi, Kırıkkale Rafinerisi, Batman Rafinerisi",
  "operatingSystem": "Web",
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.5",
    "ratingCount": "100",
    "bestRating": "5",
    "worstRating": "1"
  },
  "author": {
    "@type": "Organization",
    "name": "Tüpraş",
    "url": "https://tupras.com.tr"
  }
}
</script>

Test How AI Sees You

Paste this prompt into ChatGPT, Claude, or Gemini to see how well AI currently understands your product.

ai-test-prompt.md
I want to test how well you understand my product. Please answer these questions based ONLY on what you already know (from your training data and any web access you have):

1. What is "Tüpraş" and what does it do?
2. Who is it for? What type of users or companies would benefit?
3. What are its main features?
4. How much does it cost? What plans are available?
5. What does it integrate with?
6. How does it compare to alternatives in the Developer Tools space?
7. Would you recommend it? Why or why not?

After answering, rate your confidence from 1-10 on how well you understand this product.

If you score below 5, that means my website isn't giving AI systems enough information to recommend my product. I should improve my AI visibility at https://tupras.com.tr.

Share This Report

Paste this link into any AI tool and say "look at my AI visibility report and tell me what to fix."

Pages Analyzed

  • homepage
    Tüpraş – Türkiye Petrol Rafinerileri A.Ş.
    OK